Klout is the Standard for Influence

February 28, 2011

The Reputation Economy is Coming – Are You Prepared?

"The reputation economy is an environment where brands are built based on how they are perceived online and the promise they deliver offline."

February 27, 2011

How New Influence Metrics Will Make It Harder for Traditional Web Publishers to Survive

"Being held to influence-measurement standards set by services such as Klout is the next blow that's coming around the corner."

February 17, 2011

Canadian Minister Gains Twitter 'Klout'

"As a political actor, I wanted to make sure that I understood the medium, felt comfortable in it, and that it could be a way to understand various political trends."

February 08, 2011

Conan vs. Leno, Justin Bieber vs. Lady Gaga – Who Has More Social Media Influence?

"Klout is one of various companies looking to rate influentials and the strength of individuals' brands depending on the number and kinds of people who follow them on Twitter or comment on their Facebook pages."

February 08, 2011

Wannabe Cool Kids Aim to Game the Web's New Social Scorekeepers

"Here, ordinary folks can become 'influential' overnight depending on the number and kinds of people who follow them on Twitter or comment on their Facebook pages."

January 10, 2011

Klout Gets Some More Clout–$8.5M in Funding and a Big (Actually, Bing!) Board Members

"Online influence measurement site Klout got $8.5 million in new funding, led by Kleiner Perkins from its socially focused sFund."

January 2, 2011

Justin Bieber is more influential online than the Dalai Lama or US president

"Klout's ability to identify who is influential on different topics has already attracted serious interest from companies looking for online impact."

November 11, 2010

Start-Ups Follow Twitter, and Become Neighbors

"Mr. Fernandez said he was ready. 'We've moved past just Twitter; we're on Facebook now,' he said. 'We need to establish our own identity.'"

November 5, 2010

Klout measures influence level on Twitter

"A start-up attracting an awful lot of attention in the influence 'ecosystem' is Klout.com, which uses sophisticated algorithms and semantic analysis to measure the influence of people and topics on the web."

October 25, 2010

The New Faces of Social Media

"Klout sifted through Twitter users — weighing criteria such as how often updates were shared — and identified 120 power users to whom Virgin America offered a free flight."

October 25, 2010

Thoughts on Klout and Psychology

"For those living under a half-mile of earth for the past 69 days, Klout is making quite a stir lately, as the company that's assigning each user of social media (Twitter, Facebook, and the like) a "score" to determine their influence in the online world."

October 27, 2010

Justin Bieber is the most retweeted user on Twitter

"According to Klout, Justin Bieber is Twitter's most retweeted user: Top 10 Most Retweeted Twitter Users: The Official Klout Blog."

May 10, 2010

Don't Worry, It Doesn't Matter How Many Twitter Followers You Have

"There's at least one startup, San Francisco-based Klout, that focuses specifically on measuring influence. Klout accounts for more factors than the Max Planck study, including number of followers, retweets and mentions, but also follower-follow ratio, the number of lists a user is counted on, how many unique retweeters they have, how many inbound messages per outbound message, how many updates and many more."