Klout is the Standard for Influence

Measuring Online Influence

The Official Klout Blog

Posts Tagged ‘influence’

Moms with Klout

Friday, March 4th, 2011

Here at Klout, we are big fans of moms especially those with Klout and so is Babble.com, a site for a new generation of parents. Babble is where moms and dads go for tips on products, recipes, and to catch up on blogs written by parents. One of those blogs is Strollerderby, who is hosting a contest called; Know a Mom with Clout? Win her an iPad 2 on Babble! The contest was inspired by our data and we want you to enter in your favorite mom or dad that has Klout!

For more details on the contest and how to enter go to StrollerDerby. You have until noon on Monday, March 14th, so get in while you can!

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Posted in influencers, social media | View Comments

How do you use your Klout for Good? 2nd Edition

Thursday, February 10th, 2011

Klout is teaming up with JeffreyReidy.com to send influencers to the Social Media All-Star Double Header Webinar To Benefit My Mom! on February 23rd and 24th. Guest speakers for the webinar include: Co-founder of #UsGuys community on Twitter – Chase Adam, NYT bestselling co-author of Trust Agents – Chris Brogan, and more. All proceeds of the webinar will help @jeffin140’s mom (read about her heart wrenching story here).

So here at Klout we love to hear how you use your influence (Klout) for good and we’ll send four influencers to the webinar.

How do you or someone you admire use your influence (Klout) for good? Tweet your response using the hashtag #KloutforGood and the winners will get a spot in the Social Media All-Star Double Header Webinar To Benefit My Mom!

Use this format: I use my #KloutforGood by tweeting out when a friend needs help http://bit.ly/K4Good2
OR
Check out how @username uses their #KloutforGood by raising money for charity http://bit.ly/K4Good2

Feel free to play around with the format as long as you include #KloutforGood and link back with http://bit.ly/K4Good2

Vote for your favorites by retweeting them. The contest will run until 11:59PM PT tonight and we’ll announce the winners tomorrow! If you nominate someone else in your tweet and win, you will both get a stop in the webinar.

Hope you enjoy the contest, we’re excited to see your answers! We’re interested in starting a real discussion around this topic so feel free to also comment below if you need more than 140 characters.

You can also help spread the word with JeffreyReidy.com by clicking here.

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Posted in influencers, other | View Comments

What Does Influence Mean To You?

Wednesday, September 15th, 2010

Influence and social currency – how many times have you come across these buzzwords in your daily digest of blog posts, articles, and tweets? What do these terms mean?

At Klout, we define influence as the ability to drive people to action. On Twitter, “action” might be defined as a reply, retweet, or clicking a link. We believe everyone has influence so Klout aims to help users understand and leverage their influence to earn real rewards through the Klout Perks program. Put another way, we want to help you cash in your social currency for rewards.

But that’s enough about our point of view. What do influence and social currency mean to you? How are they similar or different from each other? Klout wants to hear what you think. We’re going to hold a Twitter contest where you can voice your opinion and become eligible to win a free Klout t-shirt! Don’t worry, this is not meant to be a test of your influence. It’s just a fun way for you to get some free swag! Here’s how it works:

Klout Swag

ENTER TO WIN

Tweet about influence or social currency or the relationship between the two and include the hashtag #iKlout (you Klout, we all Klout…) and link back to this page (http://bit.ly/cJJV0u) today. Just make sure your tweet follows these guidelines.

Here’s an example:

Influence is the ability to drive action http://bit.ly/cJJV0u #iKlout

1. You are limited to one tweet so that’s only 112 characters when you account for the hashtag #iKlout and link back (http://bit.ly/cJJV0u). Feel free to use abbreviations. We’re looking for concise memorable responses so you definitely don’t have to write a comprehensive definition. Even if you just make one small point or distinction that you think is important, we’d love to hear it. Take Brian Solis (@briansolis) for example, who simply wrote “Influence is not popularity” in this blog post.

2. We understand that some great minds might think alike, but please do not enter someone else’s response as your own.

VOTING

All Twitter users will be able to track the submissions by searching for the #iKlout hashtag. To vote for the entry that you like, simply retweet the message using the official Twitter retweet function. You can vote for as many entries as you want. We will not be counting old school retweets in the contest because there’s the risk of double voting, modifying people’s original entries, and spamming.

WINNERS

The five people whose entries have the highest number of unique retweet votes will receive free Klout t-shirts in the mail! We will direct message you that you have won. Simply DM us back with your name and mailing address and we’ll get you your goods.

That’s all folks – just tweet your opinion of influence.

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Posted in measuring influence, social media | View Comments

Spotlight on TweetPivot: Visualize your Twitterverse

Monday, August 23rd, 2010

A great way to discover users to follow on Twitter is to look for lists of people who discuss or have expertise on a topic that you’re interested in. A well-curated list can be a gold mine of information and it’s easier to start a conversation with someone new when you have common interests. However, other than the fact that people on a list talk about certain keywords, you don’t get a sense of who these users are or what they are like as a whole.

Enter TweetPivot, a visual and interactive Twitter user discovery tool that gives users insights about individuals and group of people. Simply enter in your username and choose a group of Twitter users to explore: a list, followers, or people you follow. TweetPivot will rain down the users of that group in a colorful display of profile pictures. Click on an individual picture and TweetPivot will give you a profile that includes name, bio, location, friend count, follower count, and a selection of Klout statistics. It’s a quick way to navigate through the profiles of many different users and find the basic info you want to know.

Even more interesting is the ability to look at group trends. For example, does a group have a lot of power users with high influence? Sort by influence and find out. Do you want to know where your followers come from? Sort by location and see how far your tweets reach geographically. What kind of company do you keep on Twitter? Try sorting your followers by Klout classification and you can watch TweetPivot magically create a graph of where people fall based on Twitter style. Your audience might have a large fraction of thought leaders, or people who have well-respected opinions and insights about developments within an industry. Or maybe your audience has a lot of syndicators who have the inside scoop on events and trends as they are just unfolding.

If you find an interesting subset of people within a network, TweetPivot will let you create a Twitter list with those users so that you can easily follow and engage with them. By looking through different statistical lenses, you get a better sense of who these users are on an individual and group basis.

Chris Arnold (@GoodCoffeeCode), creator of TweetPivot, had this to say about integrating with Klout to provide value to users.
“TweetPivot is a unique tool that helps you gain previously hidden insights into your friends or followers; not just individually, but as a whole. When we integrated the range of Klout Scores into our collections, our users were able to understand so much more about the demographic (or ‘Twittergraphic’) makeup of their friends and followers. TweetPivot is becoming a great graphical analysis tool and Klout is now a critical part of this. When a collection is created for users that have Klout data available for them the user experience is improved dramatically. What we like about Klout data is that it’s meaningful. Starting from their Classes it’s easy to understand how a collection is segmented into the various Twittergraphics. Combining Klout’s ‘True Reach’ and ‘Score’ metrics helps validate a users ‘worth’ that would normally just be evaluated on their number of followers.”

We love that our partners are building amazing tools using the Klout API and encourage you to take this Twitter user discovery tool for a spin.

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Posted in applications, other | View Comments

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