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Introducing the new Klout.com

Tuesday, April 26th, 2011

Klout’s mission is to help our users understand and own their influence. Today, we’re proud to introduce a preview of the new Klout.com, a site built with those goals in mind.

As the standard for online influence, we take our responsibility seriously: we want to help you understand both your score, and how to continue increasing your Klout. The new site is the start of many features designed to put the control of your influence where it belongs — with you.

1. Everyone has Klout: the all-new profile design provides better insight into your Klout score and persona

2. Compare Your Klout: compare your Klout profile to more than 75 million other profiles we’ve scored.

3. Understand Your Klout: our improved analysis shows more relevant topic and influencer data and a clearer view of how your Klout is changing over time. We analyze more than 3 billion relationships and 250 million pieces of content every day to accomplish this!

4. Use Your Klout: your Klout should work for you. We have a brand-new showcase of Perks and you’ll be seeing a lot more in the future.

5. Own Your Klout: your influence should be in your hands. We’re giving you control over the display of your influencers and who you influence, and you can expect even bigger features like these in the near future.

You’ll need to be logged in and registered to preview the new http://beta.klout.com.

This is just the beginning, we have some really exciting features and surprises we will be rolling out in the coming weeks. Please share your feedback with us in the comments!

Posted in announcements, social media | 274 Comments »

Klout for Firefox

Wednesday, March 30th, 2011

After we launched the Google Chrome Extension out of the Klout hackathon in February, we saw a lot of requests for an equivalent on Firefox.  After a few late nights coding and some help from one of our resident JavaScript gurus (thanks David!), we are excited to release our first version of the Klout Add-on for Firefox!

Klout for Firefox integrates Klout influence scores into the timeline on Twitter. Once you’ve installed the browser extension, you’ll see Klout scores in your stream.

Firefox users can install the extension from its page on the Firefox Addons Site.

Please let us know what you think!

Posted in announcements, applications, social media | 187 Comments »

Moms with Klout

Friday, March 4th, 2011

Here at Klout, we are big fans of moms especially those with Klout and so is Babble.com, a site for a new generation of parents. Babble is where moms and dads go for tips on products, recipes, and to catch up on blogs written by parents. One of those blogs is Strollerderby, who is hosting a contest called; Know a Mom with Clout? Win her an iPad 2 on Babble! The contest was inspired by our data and we want you to enter in your favorite mom or dad that has Klout!

For more details on the contest and how to enter go to StrollerDerby. You have until noon on Monday, March 14th, so get in while you can!

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Posted in influencers, social media | 177 Comments »

Contest Winners: How do you use your Klout for Good? 2nd Edition

Friday, February 11th, 2011

The results are in! Congratulation to @wesley83, @steeldryver, @davepeck, @saving4someday. We will be in touch to get you your free spot at the Social Media All-Star Double Header Webinar to Benefit My Mom.


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Posted in influencers, other, social media | 41 Comments »

Who Will Win Super Bowl XLV

Friday, February 4th, 2011

The Super Bowl marks the biggest sporting event of the year, and every news outlet in the world is going to try and predict the winner of Super Bowl XLV.

We thought it’d be fun to check if Klout scores were an indicator of who was going to hoist the Lombardi Trophy this Sunday.  We analyzed the Official Twitter accounts for the Pittsburgh Steelers and the Green Bay Packers and have come up with the winner of Super Bowl XLV.

See how these two NFL powerhouses match up on the Twitter Gridiron:

VS.

Looks like the Steelers are in for a very good Sunday.

Posted in measuring influence, social media | 168 Comments »

How do you use your Klout for Good?

Tuesday, December 14th, 2010

To spread the warmth this holiday season, Klout is teaming up with Moms and Jobs (MoJo), who provides employment and child care for single moms living in poverty. Their get a blanket, give a blanket offer donates one blanket to charity whenever someone buys a blanket from MoJo.

A selected group of key influencers will be getting a luxury soft blanket, and on their behalf, Klout and MoJo will be donating another blanket to charity- Pine Street Inn of Boston and Compass Family Services of San Francisco. So, in the season of giving Klout wants to hear how you use your Klout for good.

How do you or someone you admire use your influence (Klout) for good? Tweet your response using the hashtag #KloutforGood and the winner will get a MoJo blanket and one donated in their name to charity. Two runners-up will get Klout t-shirts.

Use this format: I use my #KloutforGood by tweeting out when a friend needs help http://bit.ly/k4good

OR

Check out how @username uses their #KloutforGood by raising money for charity http://bit.ly/k4good

Feel free to play around with the format as long as you include #KloutforGood and link back with http://bit.ly/k4good

Vote for your favorites by retweeting them. The contest will run until 11:59PM PT tonight and we’ll announce the winners tomorrow! If you nominate someone else in your tweet and win, they’ll get the blanket (and one donated to charity) and you’ll get a Klout t-shirt.

Hope you enjoy the contest, we’re excited to see your answers! We’re interested in starting a real discussion around this topic so feel free to also comment below if you need more than 140 characters.

You can also help spread the warmth with Moms and Jobs by clicking here.

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Posted in measuring influence, social media | 53 Comments »

Klout Contest: What does Engaging Mean to You?

Wednesday, November 10th, 2010

The word “Engage” is thrown around often (sometimes too often). You hear that “your business should engage more with fans and followers.” It feels like every other article has a headline like “10 Ways to Better Engage Your Audience” We’re not any less guilty of it ourselves as True Reach is the measure of your “engaged audience.” The truth is, engagement is much more than a buzzword. It’s about actually communicating, building relationships and generally being a real person. At least that’s what it means to me.

What does engaging on the social web mean to you? Tweet your response and the 3 winners will get Klout t-shirts and stickers.

Use this format: Engaging means building real relationships, not just publishing content http://bit.ly/ktengage #kengage

Vote for your favorites by retweeting them. The contest will run until 11:59PM PT tonight and we’ll announce the winners tomorrow!

Hope you enjoy the contest, we’re excited to see your answers! We’re interested in starting a real discussion around this topic so feel free to also comment below if you need more than 140 characters.

Posted in measuring influence, social media | 180 Comments »

Klout in the Polls: A Look at 7 Races

Monday, November 1st, 2010

With the election looming close, we wanted to answer the question “How well does the candidate with the most Klout correlate with who’s winning in the polls?” Naturally, a candidate’s Twitter influence can only tell one part of this story, but it made sense to us that winning candidates would have more engagement, amplification, and generally a higher score. We chose seven races from across the country (before checking how they matched up with our theory) and then compared the candidates Klout Scores with their poll numbers. Here are the results:

MATCH


NOT A MATCH


MATCH


MATCH

Exact Klout Score Numbers: Rick – 42.39, Alex – 41.91

MATCH


NOT A MATCH


NOT A MATCH


In 4/7 cases Klout Score predicted the current leader in the polls.  This is not a scientific study by any means, but just a way to start a conversation. It was interesting to note that Klout held up just as well across party lines even though Democrats typically do better in social media. Furthermore, in the cases where Klout was not a good predictor, the losing candidate was nevertheless a national figure in some way.

How well do you think Klout Scores and polling numbers correlate overall? How do you think it varies across the country? We actually didn’t include any races from California here, but one could imagine that in areas where Twitter was more common (i.e. San Francisco), you might see a higher correlation between the candidate with the most Klout and the winning candidate.

Polling numbers and Klout Score numbers from Thursday last week, when we put this together.

Posted in influencers, measuring influence, social media | 178 Comments »

Top 10 Most Retweeted Twitter Users

Wednesday, October 27th, 2010

So, who gets retweeted the most? The answer might surprise you. Check out our infographic below:

Do you have any questions? Is there any other data you’d like to see? Let us know!

UPDATE: It was recently pointed out to us (hat tip @evolutionpr_meg), that Justin Bieber should have a Canadian flag as he is Canadian. Good catch Meg. The majority of his retweets, however, do come from the US. :)

Posted in influencers, measuring influence, social media | 370 Comments »

Do you have Facebook Klout?

Wednesday, October 13th, 2010

Today I’m excited to announce we now measure influence on Facebook. With more than 500 million users and 30 billion items of content shared each month, the addition of Facebook is a huge leap towards our goal of measuring influence across the social web.

Over the past few months we’ve been working hard analyzing Facebook accounts to understand the nature of influence on the world’s largest social network. As on Twitter, our underlying premise for influence is not the number of friends or followers you have, but your ability to drive action.

On Facebook, like Twitter, we assess how conversations and content generate interest and engagement. Facebook allows users to post many different types of content, view multiple streams and interact with their friends in more complex ways than we’ve previously seen. We’ve made sure each action and reaction is individually assessed to ensure we give you the most accurate picture of your Klout. We’ve had two years working on Twitter, and this is the first step of many in our development of Facebook Klout.

If you haven’t already, help us increase your Klout by connecting with Facebook, sign in or sign up at klout.com.

Check out the new Facebook achievements users can earn:

Q & A:

Q: Who will have Facebook integrated into their report?
A: Everyone who has connected their Facebook account to Klout prior to this week. Going forward, we will analyze new Facebook connections and notify the user when their report is updated.

Q: How will Facebook integration show up on the Klout Report?
A: Facebook data will be incorporated into the Klout Score. People will earn Facebook achievements for Comments, Likes, Unique Commenters, and Unique Likers. Facebook based information will also be available on the score analysis page.

Q: How will connecting Facebook affect my score?
A: Your Klout score will be more accurate. For instance, you may not use Twitter much but have a rich and engaged network of friends on Facebook, now that influence will be reflected in your score. Even if you are an infrequent Facebook user, there is no risk that your Klout will go down. In fact, in most cases it will go up. Once you’ve connected Facebook your score will be updated in 72 hours or less.

Posted in announcements, kloutup, measuring influence, social media | 336 Comments »

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