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Archive for the ‘other’ Category

Klout for Good: DANCE (RED), SAVE LIVES for World AIDS Day

Wednesday, November 28th, 2012


Klout believes everyone has influence, and influence comes with responsibility. Klout for Good aims to help you leverage your influence to help make the world more a better place for everyone.

We’re excited to partner with our friends at (RED) for World AIDS Day on December 1st. Nearly 900 babies are born with HIV every day but by 2015, that number could be nearly zero.

This year, (RED) is teaming up with Tiësto and the biggest names in dance music to DANCE (RED), SAVE LIVES. You can join them and fight AIDS by purchasing the compilation album today, and by watching the livestream from Stereosonic 2012 Melbourne on December 1st & 2nd.

We also encourage you to visit Klout for Good and spread the word about (RED) and World AIDS Day on your social channels. Join Klout and (RED) to deliver an AIDS Free Generation!

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NBA Rivalries Extend to Klout

Thursday, November 1st, 2012


I grew up Where the Buffalo Roam, a place where the National Basketball Association (NBA) is nothing more than the afterlife for college basketball stars. Yet, I gravitated to the league, in large part thanks to the Dream Team. That team was a cultural juggernaut. It was the foundation for the NBA’s global stardom that is now driven with the help of social media.

Fans worldwide tuned in to broadcasts and social media to get all the scoops on their favorite teams this week as the 2012-2013 season tipped off. As a fan, I was curious to see the teams’ Klout Scores. I looked them up and noticed something pretty interesting; the notable on-court rivalries are playing out on Klout as well.

What’s the most legendary NBA rivalry? The Los Angeles Lakers vs. the Boston Celtics. They’ve won more championships than any other team, and half of the greatest Finals games played can be traced to the bicoastal rivalry. They also have the top two NBA team Klout Scores, 93 and 91 respectively. I’m curious to see where these teams’ Scores land as we move toward their first matchup on February 7, 2013.

Some other rivalries are competitive on Klout as well:
- Miami Heat 90, Chicago Bulls 89.
- Los Angeles Lakers 93, Los Angeles Clippers 88.
- Brooklyn Nets 86, New York Knicks 79.
- Houston Rockets 88, Dallas Mavericks 88, San Antonio Spurs 87.

Now, I’m a big Miami Heat fan (as are my brother and sister), and we take all the flack you can imagine for that, given we’re not from Miami and all the negative press the Heatles have generated. So, I have to take solace in things like winning championships. I would also like to win the very unofficial Klout championship, so I implore you, Heat, to bring that social media fire.

Where does your team rank?

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Klout Squad: What are the Qualities of a Great Blog?

Friday, September 21st, 2012


The Klout Squad is an invite-only group of individuals who are passionate about social media, technology and Klout. The Klout Squad brings a unique perspective of views from Mom bloggers to social media gurus. Read their expertise on specific issues and questions. Click on their images to check out their Klout profiles.

Jessica’s favorite blog: Beyond the Brochure.
Chris’ favorite blogs: ZenHabits and ISO50.
Ben’s favorite blog: KissMetrics.

What qualities do you think make a great blog? Share with us some of your favorite blogs!

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These Athletes are the Gold Standard of Influence

Friday, July 27th, 2012


The summer games started today, and seemingly every website and TV station will let you know this. You’ll see medal tallies, rising flags, crazy fans and media sources giving you the insights you want.

Or you could just go right to the source—the athletes themselves. No one knows more about what’s happening than the men and women sent by their countries to represent them and compete for podium positions. These summer games are chock-full of athletes who know their ways around social media and regularly provide unique, influential content to their networks.

When it comes to ruling the the social media world, The King is king. LeBron James and his 89 Klout Score are the gold standards of influence for athletes. He regularly tweets and shares photos of his Team USA basketball teammates while they are out of the media’s eye; eating dinner, visiting tourist traps, or meeting their dopplegangers.

Klout has compiled a list of some of the most influential athletes competing these next few weeks. If you’re looking for the athletes with the best insights and content, this is a good starting point. Perhaps you’ll be able to feel a hint of what it must be like to prepare for a gold medal moment.


Note: The list was compiled from NBC’s top athletes to watch at this year’s summer games, then arranged by Klout Score.

Will Usain Bolt finally be eclipsed? Can Michael Phelps match his incredible ‘08 performance? And of course: Will we witness, for the first time in history, someone tweeting from the podium? We’ll put the odds at 2:1.

We’d also like to thank our friends at SimplyMeasured who helped us whip up the Twitter stats. Check them out at simplymeasured.com

Who are you rooting for in this summer’s games?

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More Klout for Your Nightlife

Thursday, July 26th, 2012


If you like getting up on your feet and going out to clubs, chances are you’ve heard of Playhouse Nightclub in Los Angeles. But were you able to jump to the front of the line on a Friday or Saturday night?

Like many businesses that work with us to offer great experiences to Klout users, Playhouse Nightclub is the first of several on the horizon that will begin to recognize influencers by offering exclusive advantages.

As the first club to work with Klout, Playhouse Nightclub is ahead of the curve in understanding the power of influence. Beginning this Friday, July 27, Playhouse Nightclub will offer VIP access Klout users with a Score of 50 and above. If you arrive at the club before 11 p.m. you will get in free. After 11 p.m., you get 50 percent off of the cost of admission. No need to display your Score from your phone, Playhouse Nightclub staff will check it at the door from their iPad.

Stay tuned for more of these VIP experiences to be rolled out at some of the hottest nightclubs across the country.

Playhouse Nightclub
6506 Hollywood Blvd @ Wilcox
Los Angeles, CA
323-656-4600

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How Becoming CEO of Yahoo! Boosted Marissa Mayer’s Klout Score

Tuesday, July 17th, 2012


Marissa Mayer became CEO of Yahoo! yesterday, and we took a look at how the outpouring of social media activity around this announcement affected her Klout Score. Starting with a Klout Score of 60, Marissa was already in the upper echelon of Klout Scores prior to the announcement. The news about her becoming CEO of Yahoo! boosted her score by 10 points in just one day, to a 70, with her Tweet announcing the news, generating more than 2,800 retweets. Marissa’s announcement was retweeted by many other social media influencers, including Kevin Rose and Michael Arrington.

Ariana Huffington, Dick Costolo, Jack Dorsey, and many others sent personal congratulatory tweets, further boosting Mayer’s Score.



Last night Marissa Mayer announced some more big news — her pregnancy. We’ll be watching to see how much of a baby bump there will be in tomorrow’s Klout Score!

Posted in other | 21 Comments »

Top 10 Comic Book Publishers

Thursday, July 12th, 2012


The San Diego Comic Con (SDCC) starts today. It is the nation’s biggest convention for comics and pop culture elements and has had a self-imposed cap on attendance of 125,000 since 2007. Originally intended just to exhibit comic books, it has grown in scope and has panels on everything from comics to television to movies. Some of the largest and most popular shows give panels here, such as Glee, Warehouse 13 and Game of Thrones, with attendees sometimes waiting in line half a day or more for good seats.

While not a comic book fan from childhood like some people, in recent years I fell in love with some of the more modern series. Invincible by Robert Kirkman (of Walking Dead fame) is an excellent series that jumps right into the action and later backpedals to explain story as needed. Other stories, such as DC Comics’ move to reboot their entire universe back to Issue #1, allows new readers to start without needing to know decades of back story. In some cases, this allows for some big changes such as The Ultimate Spider-Man’s star as a teen named Miles Morales rather than the originator of the role, Peter Parker. Marvel Comics hasn’t done a reboot, but they have made some of their own headlines when X-Men member Northstar married his longtime partner Kyle last month. The world of comics continues to change daily and what better place to find out some of the new scoops than at Comic Con? Hold on to your comic boards as you look at our top 10 influential comic book publishers by Klout Score:

If you’re going to Comic Con this year, what are you looking forward to the most? Let us know.

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Klout Squad: When You Receive +K, How Do You Respond?

Wednesday, June 20th, 2012


The Klout Squad is an invite-only group of individuals who are passionate about social media, technology and Klout. The Klout Squad brings a unique perspective of views from Mom bloggers to social media gurus. Read their expertise on specific issues and questions. Click on their images to check out their Klout profiles.

How do you respond when you get a +K from someone?

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Who Influences You? An Interview with Ben Parr at SXSW

Thursday, June 7th, 2012


At Klout, we’re fascinated by the discussion around influence – what it is, how it works, how it manifests today in the online space, and more. We’re always interested in hearing different perspectives, so we set up shop at SXSW and asked people a simple question: who influences you?

Ben Parr, co-founder of The Peep Project and former Editor-at-Large at Mashable, took some time to sit and chat with us at the Klout Krib party. Check out his response in the video below.


Videographer: Mark Likosky

Who influences you?

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Klout Squad: What’s Your Most Used Social Network?

Thursday, May 31st, 2012


The Klout Squad is an invite-only group of individuals who are passionate about social media, technology and Klout. The Klout Squad brings a unique perspective of views from Mom bloggers to social media gurus. Read their expertise on specific issues and questions. Click on their images to check out their Klout profiles.

What is your most used social network and why?

Posted in other | 32 Comments »