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Tales (and Winners!) from a Kloutwarming

Monday, May 2nd, 2011

Thanks to everyone who came out Friday night to celebrate a new Klout. We had a full house, delicious food from Paula Le Duc Fine Catering and drinks from Veev, Palmeri Wines, and ONEHOPE Wine. And, of course, no party would be complete without pictures with a life-size Bieber cut-out! Many thanks to Mark Likosky Photography for amazing pics throughout the night!

What Klout party could be complete without #TigerBlood and #CobraVenom?

What can we say? Clearly, people love Bieber.

Check out all the rest of the pics on Flickr.

And if all that wasn’t enough, party-goers had the opportunity to win up to five new Klout achievements for meeting CEO Joe Fernandez, beta testing the site, and more.

Special thanks to popchips for the awesome snacks, Zingo Car for getting you all back safely after all that drinking and Redbull for setting up DJ Goldenchyld in an amazing rocketship DJ booth (yes, we’re serious). Not to mention, Roqbot, who kept the party going until late in the night.

The Winners!

We have some great stuff to give away, here are the lucky numbers (from the raffle tickets) that won our prizes:

If one of these is yours, please email contact@klout.com with a picture of your raffle ticket! Then we’ll get your prize to you straightaway :) If you don’t collect within 24 hours we’ll move on to the next person, thanks!

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Don’t miss the Klout Panels at SXSW!

Wednesday, March 9th, 2011

Klout will be on not one, but two panels at SXSW this year. You know you have to check them out to learn why influence matters and maybe even a few tips and secrets about what we do. The panels are back to back on Sunday so it’ll be easy to hop from one to another.

The Science of Influence: Sunday, March 13th, 11AM

Ramya Krishnamurthy, our Director Research Engineering (aka our Chief Scientist) will be joined by Michael Wu from Lithium and Dan Zarella the “Social Media Scientist” to discuss how we can measure influence and why it matters. This panel is moderated by Marshall Kirkpatrick from Read Write Web.

Influencers Will Inherit the Earth. Quick, Market Them! Sunday, March 13th, 12:30PM

Our CEO, Joe Fernandez, will discuss how to market influencers (and why you should try) with Mike Yavonditte from Hashable and Sloane Berrent from Answer with Action. This panel will be moderated by Anthony Ha of VentureBeat.

As for what else is on the Klout schedule at SXSW, we’re hosting a lunch party on Saturday at the Klout Krib and we’re co-hosting a brunch with Cotweet on Sunday.

See you there!

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The Klout Krib at SxSW

Friday, February 18th, 2011

Many of you have heard rumors that there will be a sweet Klout House for SxSW this March. For once, the rumor mill is right and the Klout Krib should definitely be on your Austin to-do list.

We want to invite you to our first Klout event at the Krib on Saturday, March 12th from 12PM – 3PM. We’ll have food and drinks (including Veev cocktails) poolside and 75 influencers will get special edition HeyDay Footwear (watch out for a Perk invite). Not to mention The UserVoice Challenge Cab will be shuttling as many people to the event as possible for free – AND giving out nifty prizes. If you can’t get in the challenge cab, we’ll also have a limo for additional transport.

UPDATE: We’re pleased to announce that AudioRunner will be playing for us! Self-defined “Rocktronic” group Audio Runner combines vocal, instrumental and electronic sounds that explore different genres for each new track. Audio Runner is perfect for the KloutUp since they came to existence through social media.

Nadia G. from Bitchin Kitchen will also be joining us and presenting one of our signature dishes. Yum!

Austin KloutUp

The Klout Krib (address to follow)

Saturday March 12th

12PM – 3PM

#Krib

RSVP on Plancast.

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Join us for GroundHacks Day!

Wednesday, January 26th, 2011

Come celebrate Groundhacks day with the Klout team in San Francisco! We’re joining bit.ly’s hackabit to put together their first ever bi-coastal hackathon. Bring your computer over to our new office to hack away with Klout and get caffeinated while skyping with the NYC side of Groundhacks day. Mashery will be joining us and bring pizza to keep you fueled!

Wednesday February 2nd (AKA Groundhacks Day)

3pm – 9pm PT (San Francisco, Klout HQ) RSVP

6pm – Midnight ET (New York, bit.ly HQ) RSVP

Basically, we’re looking to provide two awesome spaces for hackers to come bring their projects and work together. Klout and bit.ly will be available for questions on our APIs, but your projects don’t have to involve them.

Btw, if you haven’t been convinced yet, check out this picture of our new office. It’s big, awesome, and in need of more hackers.

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Win an Invite to our CES KloutUp!

Thursday, December 30th, 2010

We’re hosting an invite-only party with @SimonRestaraunt and @PalmsLasVegas at CES and we wanted to save a few invites to give out here on our blog. The exclusive party will feature food from the delicious @SimonRestaurant, drinks (including Ty Ku sake), chair massages from @DriftSpa and a great chance to hang out away from the crowded conference.

So, why do you want to go to our CES Kloutup? Tweet your response using the hashtag #KCES and two winners (determined by retweets) will get to go with a guest. The event is Thursday, Jan 6th from 5-7PM.

Use this format: I want to go to #KCES because it’s going to rock my socks off! http://bit.ly/kloutces

Feel free to play around with the format as long as you include #KCES and the link http://bit.ly/kloutces

Vote for your favorites by retweeting them. The contest will run until 11:59PM PT tonight and we’ll announce the winners on Monday!

Let us know if you have any questions!

UPDATE: Congrats to @saltyseattle & @coberley, our winners of the contest! See you at #KCES!!

Thanks to everyone who participated!!

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Do you have Facebook Klout?

Wednesday, October 13th, 2010

Today I’m excited to announce we now measure influence on Facebook. With more than 500 million users and 30 billion items of content shared each month, the addition of Facebook is a huge leap towards our goal of measuring influence across the social web.

Over the past few months we’ve been working hard analyzing Facebook accounts to understand the nature of influence on the world’s largest social network. As on Twitter, our underlying premise for influence is not the number of friends or followers you have, but your ability to drive action.

On Facebook, like Twitter, we assess how conversations and content generate interest and engagement. Facebook allows users to post many different types of content, view multiple streams and interact with their friends in more complex ways than we’ve previously seen. We’ve made sure each action and reaction is individually assessed to ensure we give you the most accurate picture of your Klout. We’ve had two years working on Twitter, and this is the first step of many in our development of Facebook Klout.

If you haven’t already, help us increase your Klout by connecting with Facebook, sign in or sign up at klout.com.

Check out the new Facebook achievements users can earn:

Q & A:

Q: Who will have Facebook integrated into their report?
A: Everyone who has connected their Facebook account to Klout prior to this week. Going forward, we will analyze new Facebook connections and notify the user when their report is updated.

Q: How will Facebook integration show up on the Klout Report?
A: Facebook data will be incorporated into the Klout Score. People will earn Facebook achievements for Comments, Likes, Unique Commenters, and Unique Likers. Facebook based information will also be available on the score analysis page.

Q: How will connecting Facebook affect my score?
A: Your Klout score will be more accurate. For instance, you may not use Twitter much but have a rich and engaged network of friends on Facebook, now that influence will be reflected in your score. Even if you are an infrequent Facebook user, there is no risk that your Klout will go down. In fact, in most cases it will go up. Once you’ve connected Facebook your score will be updated in 72 hours or less.

Posted in announcements, kloutup, measuring influence, social media | View Comments

KloutUp Boston

Thursday, September 23rd, 2010

We’re excited to announce that we’ll be hosting a KloutUp in Cambridge on October 5th. We’re looking forward to it! UPDATE: We now have a location and time, see the details below

What: KloutUp – Anyone interested in chatting with the Klout crew who’s visiting, learning more about Klout, or just chillin’ with some drinks is welcome to attend.
Where: Muddy Charles Pub 142 Memorial Drive Cambridge, MA
When: Tuesday October 5th 6PM – 8PM

RSVP on Plancast

Hashtag: #KloutBos

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Klout in the Big Apple

Friday, August 6th, 2010

We’re excited to have finally chosen a place and time for our NYC KloutUp and hope to see many of you there!

What: KloutUp – Anyone interested in chatting with the Klout crew who’s visiting, learning more about Klout, or just chillin’ with some drinks is welcome to attend.

Where: m1-5 Bar 52 WALKER STREET (between CHURCH & BROADWAY), NEW YORK, NY 10013.

When: August 10th 5:30PM – 7:30PM

RSVP on Plancast

Hashtag: #KloutNYC

We’re happy to say we’ll have Popchips, eco-friendly cocktails provided by VeeV, as well as m1-5’s bar available.

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An Evening With Klout – KloutUp SF

Thursday, August 5th, 2010

Last night, we had our first San Francisco KloutUp!

It was a great turnout – over 100 people came to the Klout HQ to have a few drinks and hang out with us. We even had a few special guests — Toronto tweeters who were visiting SF courtesy of the Virgin America Perks program like Jo (@clickflickca), Corey (@cellguru), and Guy (@mynameisguygal) – just to name a few.

The room was buzzing with conversation as everyone caught up with old friends and connected with new people. Everyone munched on Popchips and sipped on drinks provided by our sponsors Veev, an acai spirit and delicious St Supery wine. The main attraction at the KloutUp however, was a large monitor where we showed the Klout scores of all the attendees. Those that were brave enough stepped up to the screen and snapped a picture with a huge display of their Klout score.

KloutUp San Francisco
Photos by Ken Yeung (@thekenyeung)

KloutUp San Francisco 2

The KloutUp was a blast and it was great to see people wearing the free tshirts we gave out. We were definitely feeling the Klout love – some influencers even stayed to help us clean up afterwards! We want to thank everyone who came out to meet us. We appreciate your support and we hope to keep in touch with all of you.

If you’re in NYC check out our KloutUp next Tuesday and meet Megan Berry (@meganberry) and Gregarious Narain (gregarious) of Klout. Find plan details here.

If you want to see more of the KloutUp and the awesome people who were there, check out the pictures by Ken Yeung (@thekenyeung) and the roundup below by Xavier Damman.

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A Klout Trip to Toronto

Friday, July 2nd, 2010

Two of the Klout Team (myself and @gregarious) recently went up to Toronto (flying Virgin America, of course) to meet everyone  who’s been a part of the Virgin America Perks program. We put together a KloutUp, went to the official Virgin America Toronto launch party and met with a variety of Toronto tweeters during the day. Here’s the recap.
KloutUp in Toronto
The KloutUp: Putting real faces to twitter handles
Monday night, June 28th, we had a KloutUp in the Gladstone hotel where we invited any Toronto tweeters (whether or not they were part of our promotion) to come hang out and have some free drinks. It was great to interact with the Toronto Twitter community more than 140 characters at a time. The KloutUp actually ended up going hours beyond when it was supposed to end and a big group went out to dinner afterwards to continue the conversations. Check out the pics.

Virgin America in Toronto - Thompson Hotel - The Toronto Klout GroupVirgin America Launch Party
We went to the official Virgin America launch party on Tuesday, June 29th. We had a great time (some of us even got pictures with Branson himself) and got to see even more of the Tweeters who were in our program. We wished we could have invited everyone, but the Virgin America party had limited capacity. Check out the pics.

A Learning Experience
Greg and I went to Toronto to see first-hand what this campaign was like on the ground. We got a chance to talk to a lot of people who were selected and also others who were not. It gave us a great chance to learn where people had questions and how we can make what we’re doing clearer for future perks.

For those we didn’t get a chance to talk to, here’s a quick explanation on one of the bigger questions – why some people got invited and others didn’t. For this program, as is true with any, we’re looking to target a certain set of influencers that are right for the brand and the campaign. We have topical scores for everyone that we don’t show on Klout.com. This enables us to select people who are the most influential in a given topic, but may not necessarily be as influential overall. These topical scores combined with Klout Score and other factors such as location are used to produce a short list of who is eligible for a campaign. It’s possible that someone very influential could not be a right match for this campaign and also possible that someone with a lower overall influence level would be influential in the all right areas and get chosen. You can also read a previous post we had on this subject.

Thanks and see you soon!

I need to thank so many people in Toronto for being awesome hosts and showing us a great time. Toronto is growing to become a hub for startups and social media and we look forward to keeping in touch with everyone we met there. Luckily, many of those who got Virgin America flights are choosing to come to SF, so we’ll get to see them again soon.

Photos by @thekenyeung

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