When we set out to give influencers Perks, we wanted an exclusive experience where the user felt like they were getting something special. It started with individual Perks landing pages, and some exploration of the platform. It has now evolved into a cleaner, more focused version of Perks, one that’s tightly integrated into the Klout.com experience. Our design team is working hard, and as always, we are continually improving the design and usability of our site, so be on the lookout for updates and upgrades to the Perks system!
The improvements to Perks aren’t just limited to the website. We’ve also been focusing on the way people receive their Perks. We wanted the packaging to reflect the same exclusivity and excitement we strive for throughout the Perks experience. So along with our new Perks logo, we designed and developed stunning new Klout Perks boxes. Designed in the signature Klout Orange with a snazzy bright blue interior, they have some fun little notes on the inside too.
So keep your eyes peeled for the orange box, and next time you get a Perk let us know what you think!
In the past few months Klout has undergone some serious changes, not least of which is a complete site overhaul and a huge brand transformation. This is not a small feat, given the timeframe. Time Magazine has even selected us as one of their top 50 websites! It’s really a testament to the hard work of everyone here at Klout: the engineers, product managers, designers, and the executive team for steering the ship. So when I was asked to sit down and really think about what the Klout brand is and what it should look like, the core of that concept was pretty obvious: The Klout Score.
