Klout had a big 2012, including surviving the apocalypse. We also measured billions—BILLIONS—of pieces of data to help you understand and be recognized for your influence. But who out there had the best 2012? We popped open the Klout archive to find out what people, products, companies and cities owned the web…
At Klout we’re super serious about our mission to help all users understand and be recognized for their influence. That means everyone – including brands and high-profile individuals.
The challenge in helping larger-than-life brands is the massive volume of data they evoke online. That’s why intelligent insights are quickly becoming a key tool for helping brands understand how influencers impact audiences. Luckily, there are a number of very solid platforms to choose from.
A standout in this area is Crimson Hexagon, and I’m more than thrilled to announce that starting today, they are integrating Klout influence data into their popular ForSight platform.
Crimson Hexagon has one of the most intelligent and comprehensive analytics platforms in the business, and now, their data is even more relevant with the integration of Klout. Starting today, Klout Scores are a standard component of the insights that Crimson Hexagon offers its customers, with the goal of helping them better understand the impact of marketing and business programs with key individuals.
What’s also interesting for us at Klout is the entertainment industry’s quick adoption of Crimson Hexagon’s technology to help place a value on the social presence of celebrities and would-be celebrities. The entertainment industry is increasingly looking at Klout as a social resume for their clientele, using it as a factor in making casting and hiring decisions. The industry will now have that critical influence data baked into one of their favorite monitoring tools.
Crimson Hexagon President, Curt Bloom, is bullish about what the integration will do to bolster his clients’ effectiveness online. “It’s a daunting task to make day-to-day decisions about the best way to identify, understand and reach your most important customers. I’m very excited about the work we’re doing with Klout, and I know that over time, influence data will become one of the most-watched pieces of information driving those decisions.”
Check out Crimson Hexagon’s site for more information about what they do and how it works, and I’m sure you’ll get more insight into why this partnership makes so much sense.
Klout believes everyone has influence, and influence comes with responsibility. Klout for Good aims to help you leverage your influence to help make the world more a better place for everyone.
Simply put, there are children who won’t have presents to open this December. We can change that.
Klout is proud to team up with Operation: Social Santa for our latest Klout for Good partnership. With the Klout community’s help, we can bring the joy of tearing open presents to children who otherwise might miss out. All you have to do is donate your influence and tell your networks about this amazing opportunity to keep holiday cheer alive in countless children.
Operation: Social Santa was founded in 2010 to rally the social media savvy and host toy drives to collect gifts for underprivileged children. Klout for Good wants to help them grow this cause, and with your help we know we can.
“We’ve been doing this for three years now, and the support we have gained never ceases to amaze me. Klout has been one of the biggest pieces to our success not only because of their reach, but because they are in this to help and influence others into giving back as well. As a result, people all around the world have attended our events to give back and participate in the idea of social good,” says Harrison Kratz, founder of Operation: Social Santa.
Donate your influence now and let your networks know about Operation: Social Santa so that we can make the holidays more magical this year. And if you can, attend an event and donate a toy to really help spread the cheer.
You can learn more about this great opportunity on our Klout for Good page.
