The Official Klout Blog

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Our goal at Klout is to help people understand and be recognized for their influence wherever they go.

One of the most visible ways we recognize influencers is through Klout Perks. Today, we are ready to take Perks to the next level—onto partner websites and your phone.

Perks provide influencers with exclusive access to products, services and experiences that match their interests. Perks also help businesses engage with influential people who are likely to help spread the word about their products. Since 2010, we have delivered more than 800,000 Perks to influencers through more than 450 partnerships. Some of our most recent Perks were also some of our most popular: free Sony X Headphones, early access to Nike’s Fuel Band and multi-day test drives of the new, electric Chevy Volt.

Perks on Your iPhone
We’re excited to announce that as of today’s release, you will be able to discover and claim Perks directly from your phone. Our updated iPhone app will notify you when you are eligible for pre-qualified Perks, and then allow you to claim that Perk immediately, wherever you are.

We’re also taking our iPhone experience a step deeper by including a full integration with Apple’s new Passbook. Using the updated version of our app, you can add your “Klout Card” to Passbook, which will display your name, photo and Klout Score all in one place. With your Klout Card, you can show off your influence and get access to special services and experiences from the businesses you love.

Perks around the Web
A few weeks ago, we released the KloutPass SDK, which allows partners to authenticate and register users with Klout. Today we are announcing that 500px—a Toronto-based photo community that lets you discover, share, buy and sell photographs—is the first partner to embrace our KloutPass SDK. Based on your Klout Score, you can receive savings off of your premium 500px account, up to 100 percent. More information about the 500px Perk is available here.

Perks on Klout
Finally, these new Perks avenues are accompanied by updates to the Klout.com Perks experience. We believe that everyone’s influence is unique, thus your Perks will now be more catered to you than ever before. They are also easier to claim and share with your friends, and will allow you to add yourself to a wait-list if you happen to miss something you like. So whether it’s a free Burt’s Bees gift pack or a spot at the open bar at next week’s Cadillac red carpet event, don’t forget to keep an eye on your inbox to see the Perks we have for you.

We’re really excited to give influencers more chances to be recognized, and we can’t wait to get your feedback.