Klout believes everyone has influence, and influence comes with responsibility. Klout for Good aims to help you leverage your influence to help make the world more a better place for everyone.
Since launching in 2006, (RED) and its many partners, such as Apple, Starbucks and Coca-Cola have committed to help AIDS in Africa. To date, (RED) partners and events have raised $190 million with 100% of that money going to work on the ground – no overhead is taken. On World AIDS Day last year, Klout worked with (RED) and ONE as a media partner for their 2015(QUILT) campaign. We’re excited to announce our next partnership with (RED) for its (RED)RUSH TO ZERO campaign that begins today!
Every day, 1,000 babies are born with HIV. By 2015, that number can be close to zero. Every generation is known for something. Let’s be the one that delivers an AIDS FREE GENERATION. (RED)RUSH TO ZERO runs from June 1st – 10th. 10 days with 10 different ways you can fight AIDS. If you’re a gamer, take part in The (RED)RUSH Games. If you’re a music fanatic, check out (RED)ROWS for concerts from some of the hottest artists that will benefit (RED) through ticket sales. If you’re a social media pro (which we know you are!) check-in on foursquare at participating (RED) partners like Starbucks and you’ll trigger a $1 donation.
On Klout, please spread the word about the #REDRUSH campaign through our Klout for Good program on your social networks and learn more about how to get involved with (RED)RUSH TO ZERO in your community at redrush.com.
Log in your Klout account today and get active!