The Official Klout Blog

Simply Measured Leverages Klout to Offer In-Depth Influencer Analytics for Brands

February 15th, 2012 by Lan Nguyen


We’re excited to announce that our friends at Simply Measured are launching a sweet Klout integration today!

Simply Measured is a social media analytics tool that offers comprehensive Excel-to-web data and beautiful reporting options. Simply Measured aggregates data from all your social media channels so you can save time and make sense of it all quickly.

By leveraging Klout data, Simply Measured offers four new reports that provide insights about your audience and your own brand engagement. Who are the influencers driving the conversation around your brand? What do they care about? Are you reaching a broader base of consumers or a highly specialized group of people? How effective are you at reaching influencers?

All Simply Measured customers will have access to Klout reports for free along with the entire suite of social media analytics and reporting. If you’re new to Simply Measured, check out some of the samples below!

Klout Audience Analysis – @Nike Twitter
Klout Share of Influence – Top Car Brands
Klout Stream – Monitoring for #Oscar (one day)
Klout Influencer Engagement Report – @JetBlue Twitter
Klout Influencer Engagmenet Report – @MichelleObama Twitter

Simply Measured is even offering a free Klout Audience Report which will analyze your Twitter followers, rank them by Klout score, and measure topical influence.

For more information, visit simplymeasured.com or connect on Twitter at @simplymeasured.

This entry was posted on Wednesday, February 15th, 2012 at 9:00 am and is filed under applications. You can follow any responses to this entry through the RSS 2.0 feed.

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  • Norman Flecha

    Did I ever miss something… When did people get this into a klout score have I been off line to long? Klout measuring tool thought it was the tool now they sell us this gizmo.. No thanks!

  • Hlb69x

    …. What?

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  • http://www.facebook.com/AOKCentral At Aok

     Huh?

  • http://twitter.com/lmsanch Luis M Sanchez

     Klout could not do that by itself? Agree with Norman…what is this?????????

  • EdshelDee

    Does it mean ‘Klout + Simply Measured’ = end of freemium ?

  • http://www.facebook.com/people/Rennie-Devison/100001907908492 Rennie Devison

    Do I need to install anything?

  • EdshelDee

    Nothing to install. Just subscribe a Simply Measured $500/month plan. :-)

  • BobS

    And Klout still is not aggregating Facebook Fan Page and Google+ Pages into its score.  Klout has become meaningless to me – I watch my score drop daily in spite of the fact that I get more activity on my Google+ Page than I ever did on my Google account page. Maybe they should have spent some bucks fixing these things instead of tying up with these guys.

  • http://www.facebook.com/SkyVipGrady Sky Grady

    I really feel like the measuring system has a long ways to go. When is the facebook and google plus analytics and ratings coming? Measuring your social rating based on only twitter seems senseless especially for me a social networking whiz who’s smallest network is my twitter. I’m maxed on facebook and google plus but still a weak 58 rating… Would love an update to this question…

  • Filipino Scene

     I have a 62 Klout Rating and feel the same as you.  Twitter is only 1% of my activities.  I agree with your statement, “Measuring your social rating based on only twitter seems senseless..”  So I applaud you for posting what I was about to post myself.  -=-Dr. Dave’s Filipino Scene-=-

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