At Klout, our goal is to empower everyone by unlocking their influence. This means measurement. But it also means engaging innovative businesses like Capital One to partner on programs that recognize and reward influence.
Capital One just launched a holiday promotion with Klout to reward cardholders, offering bonus rewards based on individual Klout scores. This means that everyone who participates – with a Klout score of 10 to a Klout score of 100 – gets some form of bonus rewards based on their influence. Not too shabby.
We always urge companies to think about rewarding customers for more than just their ability to spend, and to think about ways to reward customers for their influence and reputation. Certainly, our Klout Perks program was designed to reward social currency. There are big opportunities for companies to take a hard look at their loyalty programs and begin to incorporate social influence into the design of those programs. Innovators like Capital One are seizing them.