Our Klout Stars series highlights top influencers and how they got to where they are today.
About Katrina: Katrina Hill is, first and foremost, a lover of all things action. Since a young age she has been in love with the action genre, and has been influence by action stars both new and old, from Stallone and Schwarzeneggar to Statham and Butler, and even independent action stars such as Tony Jaa. Katrina Hill covers movie news and reviews on her website, www.actionflickchick.com, and writes freelance for other publications such as MTV geek and Newsarama. She has over 120,000 followers on twitter (@actionchick) and has given panel presentations in front of thousands at San Diego Comic-Con International.
1. How did you get started in social media?
I first decided to start my website, actionflickchick.com, about 3 years ago because I had watched Rambo IV and was completely blown away by the action. I wanted to find some way to talk how awesome it was and decided to start a website where I talk about action first and foremost. That led to a slew of other things like youtube movie reviews and skits and being named G4TV’s Next Woman of the Web. I signed up for twitter and Facebook as a means to make connections with people and also as a way to distribute my work. Over the past 3 years I gained over 120,000 followers on twitter and have been hovering at close to the maximum number of friends on Facebook.
2. What’s your strategy for the content you produce and share on social media?
The things I am known for are talking about action, horror, and nerdy things as well as convention news. So, on twitter and Facebook, I try to think of fun questions in those areas that I feel people have wondered often or would just be a fun discussion topic. For example, “What would you do if bitten by a zombie?” I also pose questions about the relevant issues going on, like DC Comics’ New 52. This allows followers to voice their opinion and hear what a lot of others think about the topics as well, often leading to intriguing conversations. The answers to those questions also get compiled into one post on my website for everyone to read.
As for my website content, I post things that are all about action first, trying to remind people why action movies are so much fun and to inform the readers on what they can look forward to and whether or not some movie is worth watching or not. Then I just keep my eyes peeled for whatever hot, interesting things are being talked about and do my best to inform people about those.
3. What advice do you have for someone who wants to take their social media influence and presence to the next level?
Interact with people! Make friends and acquaintances from your contacts in social media. That will potentially lead to new awesome opportunities and new friends!
Also, stick to things you know and love. Your passion will shine through and attract more readers, and it will form a niche where you can be a known expert on that topic.
If you’d like to hear more from Katrina, you can follow her at @ActionChick on Twitter.
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