The Mercedes-Benz Fashion Week is striding onto the scene today. Fashion Week is an annual affair in New York City that showcases the Spring 2012 collections of over 100 internationally acclaimed designers. This year, designers and the press will try to make the event accessible to fashion fans everywhere using social media. Efforts include live streaming on YouTube, updates on Twitter, blogging on Tumblr from backstage VIPs, and even Instagram posts straight from the runway. With the social media buzz surrounding this prestigious event, we decided to see which designers have the most Klout.
At the top of the list is Project Runway. It may not be a single person or even a design collective, but Project Runway is one of the biggest fashion reality TV series and their runway show at Lincoln Center will feature the collections of three finalists from season nine. The people and garments in this show will be kept tightly under wraps but we know that Project Runway will make a strong showing online through its Twitter, Facebook, and website. The rest of the list includes established figures such as Diane von Furstenberg, DKNY, and Michael Kors. These designers have found a way to translate their real world reputations into digital influence and reach audiences everywhere.
So check out the top ten most influential designers who are showcasing in New York City and see if your favorite made the cut.
Will you be following Fashion Week?