Klout Perks allow you to get exclusive experiences or products from top brands. Some of you have told us it seems “too good to be true” from your perspective, so we wanted to share how brands are having great success with our Perks as well. We interviewed Shripal Shah, who’s been pioneering the use of Perks with his clients.
About Shripal: Shripal is the SVP, Digital at Catalyst Public Relations where he oversees the digital practice for the team. Shah’s responsibilities include overseeing and developing the digital strategy across the agency’s full portfolio of current clients and advancing thought leadership initiatives. Prior to working at Catalyst, Shah worked at the Washington Redskins, as their SVP of Digital Strategy.
1. How did you get involved in Klout Perks?
We were looking to find a more analytical way of finding true social influencers for our clients. We also wanted to see how we could find true brand advocates/fans to help our clients and their promotions. We knew folks who introduced us to your senior team, had some conversations at SXSW and shortly thereafter a strategy was launched for one of our clients.
2. Why did you decide to run Klout Perks campaigns for your clients?
One of the primary challenges to our media relations program at the time was developing increased buzz on social media channels. To solve this, we saw an opportunity to develop an influencer-based approach to our existing strategy. Klout seemed like a very targeted way to not only identify influential consumers, but start to develop positive relationships with them. This seemed very synergistic to our media and blogger outreach.
3. How do Perks campaigns fit into your clients spend? Are they in the social media budget? Media budget? Something else?
We are having to position Klout to clients as a stand-alone campaign. We are presenting an ROI /CPM projection to help the clients make their decisions prior to launch of the campaign and to date we are hitting those projections.
4. Have you and your clients been happy with the results?
Yes, we have been pleased with the results we have seen and now have used Klout Perks for multiple promotions with different clients. We are also gaining efficiencies and learning best practices which we are applying from one campaign to another.
5. Do you have any key learnings or takeaways for other businesses looking to do Perks campaigns?
Initially, we thought we could only use Klout to reach true brand advocates or fans of our brands/clients. However now we are seeing that Klout can also be used to acquire or engage new fans/influencers. We are seeing that Klout can be used in a similar way we use blogger outreach in our media bureau strategies and tactics for our clients. Also maintaining the positive relationships generated by Klout is another key to long-term success.
Want to hear from from Shripal? You can follow him on Twitter as @Shrip1220.
To learn more about running Perks for your brand or business check out Klout for Business.