Influence is not new, but the ability to measure it at scale is. As social media evolves, the power of the everyday influencer is growing. Our friends and peers are shaping all of our decisions from where to go to dinner to what computer to buy. I want to present at SXSW to answer the hard questions. Can influence truly be measured? Does caring about someone’s influence make you an asshole? When should businesses rely on influence metrics and how can they leverage them?
If you want to hear more, I’d love it if you vote for my session at SXSW: “Do you *know” how influential I am?”
I’ll clear up some misconceptions, deal with hard facts, and give you practical tips on how to look at influence today. I can’t wait.
