We’re excited to announce that we’ve formed a partnership with Funny or Die, the top destination for hilarious videos with the likes of Will Ferrell, James Franco, Natalie Portman and Justin Bieber. Funny or Die is the expert in producing amazing content that gets shared far and wide and they will be leveraging Klout Perks to increase this reach further.
Klout Perks in partnership with Funny or Die will push the limits — getting you access to content before anyone else, exclusive products, and, you never know, Zach Galifianakis may just show up at your doorstep.
Full press release:
FUNNY OR DIE FORMS ONGOING PARTNERSHIP WITH KLOUT
Alliance Benefits Funny Or Die and Klout Users, Social Media Influencers, and Advertisers
Los Angeles, CA, August 24th, 2011 – Klout, the Standard for Influence, and Funny Or Die, the top destination for comedy on the web, have formed a strategic partnership: Funny Or Die is now the exclusive comedy publisher offering Klout Perks, special rewards for the most influential people across the social web. Perks enable brands to connect with influencers in their area of expertise, and influencers get first access to advanced content previews, products, exclusive events and experiences that they can share with their friends.
“Funny Or Die has been in the forefront of social media from the beginning and partnering with Klout is another important step to staying ahead of the curve,” said Dick Glover, CEO of Funny Or Die. “We will now be able to provide even more exclusive value to our content providers, users and advertisers,” he added.
Funny Or Die’s Klout Score is 83, which puts Funny Or Die in the top 1% of over 90 million Klout Scores worldwide. The high score is a result of Funny Or Die’s prolific social media and marketing division that has over 2.2 million Twitter followers, approximately 3.4 million Facebook fans across the two accounts it manages, and devoted followers on numerous social networking and sharing sites.
Together, Funny Or Die and Klout will work with top brands to produce exciting, custom campaigns that are precisely targeted to the social web’s most influential participants.
“We look forward to bringing Funny or Die’s creativity to Klout Perks, allowing brands to connect with influencers in new and innovative ways” said Joe Fernandez, CEO and Co-founder of Klout.