In the past few months Klout has undergone some serious changes, not least of which is a complete site overhaul and a huge brand transformation. This is not a small feat, given the timeframe. Time Magazine has even selected us as one of their top 50 websites! It’s really a testament to the hard work of everyone here at Klout: the engineers, product managers, designers, and the executive team for steering the ship. So when I was asked to sit down and really think about what the Klout brand is and what it should look like, the core of that concept was pretty obvious: The Klout Score.
The Klout Score is one of our most recognizable and valuable assets. Everyone sees it; it’s plastered on people’s blogs, it’s all over TechCrunch, and on hundreds of other media outlets. If you are “in social media” you can’t escape it. In reality, it’s the culmination of years of hard work put into crunching data, analytics, algorithms, APIs, and it’s what makes Klout Klout. It was an interesting process getting to where we are now. I’ve included some early renditions of the score here, a small peek into that process. These are basic sketches, meant to lead us in a direction that really highlights the score and promotes the Klout brand. After what seemed like hundreds of iterations and lots of back and fourth between product and design, we’ve come to what you see on the site now. The nice bold numbers (we chose DIN as a typeface for its really killer numbers) sitting on Klout Orange, in a friendlier (rounded edges) shape that still firmly represents the original Klout flag logo. More work on the Klout brand is being done everyday, and we won’t stop until everything is 100% awesome. Hopefully these changes have made Klout more accessible, simpler, a little more stylish, and overall a better experience for you, our Influencers.
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