The Official Klout Blog

It’s always a special time of year when the SXSW Festival hits Austin, Texas every March. During the first part of the festival, this eastern Texas hotspot is flooded by geeks and tech nerds from around the world that come out to network, promote and most importantly have a good time.

This year was particularly exciting because individual companies pulled out all the stops and created their own personal venues within the festival itself. Such was the amazing Klout Krib that was nestled in the northern part of Austin.

Overlooking the downtown skyline of Austin the Klout Krib was one of the places not to be missed during SXSW Interactive. Hosted by San Francisco media-based company Klout, this lavish house was the perfect backdrop for many new media enthuisisists. On Saturday March 12th they hosted their Kloutup which included awesome music from Austin based band Audiorunner, free shoes from Heyday Footwear, awesome eats with recipes by Bitchin’ Kitchen‘s Nadia G. and more. The entire event was a nice break from the centrally located SXSW madness downtown.

Static Photography photographer Kris Krüg had a chance to hang out at the Klout Krib during the Kloutup and document all of the geeks having a good ole time.

Welcome to the wonderful world of SXSW Interactive – klout-style!

Darin Hager from Heyday Footwear was on site at the Klout Krib handing out free shoes to people as part of the Klout perks program.

Megan Berry from Klout enjoyed some yummy tex-mex brunch during the beginning of the event.

The new iPad2 stole the whole show at the SXSW Festival. Everyone was excited about its new built in camera functions.

Eggs, black beans, fresh salsa and tortillas were just some of the brunch selections during the Kloutup. A few of the recipes were designed by punk rock chef Nadia G. from Bitchin’ Kitchen.

Smiling happy geeks enjoyed the sunshine of the outdoors areas at the Klout Krib, which was decorated with awesome art like this original Frank Lloyd Wright sculpture.

Awesome yellow high heels worn by the wonderful punk rock chef Nadia G.

Dos Equis provided free tall cans of beer to the Klout Krib. There was so much that there was even some leftover!

Austin-based electronic musical group Audiorunner blew the crowd away with their musiclal stylings and dance riffs. There was a perfect shaded area by the pool that allowed for some great dancing.

Chevy had cars driving around all of downtown Austin for free rides to and from parties. Some lucky Kloutup party goers managed to snag a ride in one to the Klout Krib.

Hermione Way, video director of The Next Web, was raising money for the relief effort in Japan. One of the Klout employees donated money to her cause when she raffled off being thrown into the Klout Krib pool.

Stacks of free shoes, smiling geeks and crystal clear swimming pools: what more could a party ask for!

The smiling faces of Memolane were situated at the front door of the Klout Krib to take portraits of all the party goers before they settled into the festivities.

Whoa! Klout and Dos Equis is the perfect equation for any geek.

One of the leftover face masks that was used in the musicial perofromance of Audiorunner. Perfect fit for awesome electro musicians.

Heather Meeker from Whrrl was onsite at the Klout Krib, having a great time and supporting the kids at Klout.

Filmmaker geek Melissa Pierce took a few moments to enjoy the sunshine outside by the pool at the Klout Krib.

The defining characteristic of a good party: when the crowd gets moving to great tunes. So by this notion the Klout Krib was a total success!

SXSW Interactive was a rockin’ five days of geekery, networking and parties. The kids at Klout knew how to make the whole experience memorable and relaxing with the Klout Krib.

Until next year!

More information:

Klout Krib photo set on Flickr by Kris Krüg

Klout website

South by Southwest website

Audiorunner website