The Official Klout Blog

The word “Engage” is thrown around often (sometimes too often). You hear that “your business should engage more with fans and followers.” It feels like every other article has a headline like “10 Ways to Better Engage Your Audience” We’re not any less guilty of it ourselves as True Reach is the measure of your “engaged audience.” The truth is, engagement is much more than a buzzword. It’s about actually communicating, building relationships and generally being a real person. At least that’s what it means to me.

What does engaging on the social web mean to you? Tweet your response and the 3 winners will get Klout t-shirts and stickers.

Use this format: Engaging means building real relationships, not just publishing content http://bit.ly/ktengage #kengage

Vote for your favorites by retweeting them. The contest will run until 11:59PM PT tonight and we’ll announce the winners tomorrow!

Hope you enjoy the contest, we’re excited to see your answers! We’re interested in starting a real discussion around this topic so feel free to also comment below if you need more than 140 characters.