The Official Klout Blog

Expressing oneself via interactions with others is the essence of being human. The explosion of social media sites like Twitter, Facebook has opened up new modes of interaction for people to express themselves. In the vast domain of social media, some individuals act as key trend setters and influencers for many to follow.

Using machines to analyze and quantify online behavior/interaction patterns allows us to identify these trend setters and understand what makes them influential.
Designing systems to determine these influencers has been an area of fascination for me.

This why I’ve suggested a panel at SXSW discussing the Science of Influence – a topic that’s becoming ever more important in the online (and offline) world. I’d love to hear your thoughts on this panel idea and any suggestions on who else you’d like to see on it.

Thanks for your time and please do, vote for the panel, if you like the idea. Thanks!

Also, stay tuned for a post on a panel organized by Joe Fernandez, founder of Klout – Influencers Will Inherit the Earth. Quick, Market Them!