The Official Klout Blog

Archive for August, 2010

Spotlight on ChumpDump: Twitter Unfollow Game

Thursday, August 5th, 2010

Who are you calling a chump? No really, ChumpDump wants to know.

The new iPhone and Android app from Big Kitty Labs is a game where you earn points for unfollowing Twitter users. ChumpDump randomly draws the name of one person you follow, then you decide whether that person is a friend or chump. If you choose “chump” they get dumped and you stop following them. ChumpDump will even help you choose whether or not to axe someone by providing stats like retweets, mentions, direct messages, and the Klout influence score.

The act of dumping is worth more points than saving, but to earn even more points give a rationale. As ChumpDump says in their blog post, the point is for users to evaluate their Twitter relationships. Why do you follow a person? When you save or dump someone in ChumpDump, you attest to their influence (or lack thereof).

chumpdump1

You can also think of ChumpDump as just a fun way to skim out the senseless chatter from your Twitter stream. Keep the people whose tweets you actually read and with whom you actually engage. Reconnect with someone you follow but lost in the constant stream of check-ins, what-I-just-ate’s, and lol + links.

If none of that sounds appealing, you can always just read why other ChumpDump players are dumping or saving users under the statistics page. You’ll find some very entertaining responses.

Here is a sample of reasons why people were saved:

“I’ll save any hot actress, any time.”
“local”
“like the guy he does real cool chris walken impersonation”
“I kinda like his blog”
“Great dev resource and friend”
“married her…should probably follow her”

Do you ever filter through people you follow or people who follow you? What makes someone a chump in your book?

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Posted in applications | 195 Comments »

Is Social Media Influence Gender-biased?

Wednesday, August 4th, 2010

Today, Brian Solis has a great post on gender and influence on Twitter, using Klout data. We looked at  a random sample of 50,000 Twitter users and compared this to the top 50,000 most influential Twitter users, looking at Klout Score (influence) and gender. The results are fascinating. We’ve long known that women have a strong presence in social media – but how strong and with how much influence?

In the random sample, women on average both outnumbered men and had more influence. Yet, in the most influential sample, men outnumbered women and were more influential. You can see the exact breakdown in the infographic below.

Does this surprise you or is it what you would have guessed? How do you think this will change in the next few years? Let us know if you have any questions and definitely check out Brian’s full post – Influence is Bliss: The Gender Divide of Influence on Twitter.

Posted in influencers, measuring influence | 184 Comments »

Calling All Startups: Get Your Klout On

Monday, August 2nd, 2010

We love startups (after all, we are one). So we’re excited to announce our startup influencer contest where one startup will win a free Klout Influencer Campaign.

So, you might ask, what is a Klout Influencer Campaign? We reach out to top influencers in your topic/industry/area and give them a chance to experience your product (we call this a Klout Perk). You can learn more about the philosophy behind them in this post by our CEO, Joe Fernandez. What I won’t tell you, but you should infer, is that normally we charge a pretty penny for this kind-of thing so this is definitely an awesome opportunity.

We still haven’t finalized all the details yet, but we wanted to start getting the word out. The gist of it is that each startup will submit a short video explaining what your startup is and why you need influencers. Then everyone will get to vote on who they think should win and we’ll give that startup a free campaign. Sign up below, and we’ll let you know when we have more details. Also, in honor of celebrating startups, we want to encourage you to check out this campaign for National Entrepreneur’s Day, which we think should definitely happen.

Get More Info


If you want to follow the guy who came up with this awesome idea, check out @JedShearer.

Posted in announcements | 273 Comments »