Klout is the Standard for Influence

Measuring Online Influence

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@OldSpice’s Klout Skyrockets

July 15th, 2010 by Megan Berry

For those of you looking to dramatically increase your Klout Score, we have an answer. Launch an incredibly genius, massively popular video response campaign. @Oldspice had a score of 55 in May, and that went up to 89 on July 13th and finally 96 today.

“I’m the man your man could smell like.”

In case you’ve been hiding under a rock for the past two days (or maybe actually being productive), here’s one of the Old Spice guy’s now famous Twitter video responses (watch below or on YouTube).

What’s your favorite Old Spice guy video? What do you think of their campaign and it’s affect on the influence of @OldSpice?

This entry was posted on Thursday, July 15th, 2010 at 4:03 pm and is filed under measuring influence, social media. You can follow any responses to this entry through the RSS 2.0 feed.

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  • http://thezargon.org Fernando Fonseca

    I’m the man that doesn’t understand this, Klout team: I thought that “influence takes time” but still you measured the influence of this account within a 2 (two) day interval?

    I know that this is a traffic AAA subject at the moment and the chance you can get @oldspice to actually make a video reply to you could give Klout more awareness but is this really something ethical to do?

    Just my thoughts.

  • Megan Berry

    Hey Fernando,

    We do indeed believe that influence takes time, however in special situations like that of @OldSpice, two days can make a huge difference in awareness and influence. We therefore thought it was worth measuring to notice that spike and the difference a tremendously viral campaign can make. If you have any further q’s please feel free to email me – megan@klout.com

    Thanks!

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