The Official Klout Blog

“What’s this Klout thing anyway?” I normally refer those questions to our full explanation on how our scores are measured, but I can tell that sometimes that results in information overload. So here’s a quick primer.

Our core belief: Everyone who creates content online has influence. We want to understand and measure it.

The Klout Score: Measures online influence on scale from 0 to 100. It is a normalized scale so you are being rated against everyone else in Klout, you can think of it like grading on a curve. But definitely don’t think of it like a school grade scale. A score of 20 means you’re doing pretty good. A score of 50+ means you’re a big shot. I won’t even talk about 80+.

True Reach: The people who regularly pay attention to what you say. In other words, the audience who engages with you. This number is generally much smaller than your follower count (think like 10%).

Amplification Probability: How far (and often) your content spreads. Basically, when you say something, how often does it get retweeted and spread to audiences beyond your own. This is also on a normalized scale from 0 to 100.

Network Influence: The influence of your engaged network. Not every engagement is the same — if you get engagement with industry leaders that’s very different from from your cousin with five followers.

What else do you want to know?